In today’s fast-paced world, people’s attention spans are shorter than ever before. In fact, research shows that the average attention span is now only eight seconds, which is shorter than that of a goldfish. This means that it’s becoming increasingly difficult to capture people’s attention, especially when it comes to video content.

One way to combat this issue is by creating shorter videos. Studies have shown that shorter videos perform better, both in terms of viewer retention and engagement. In fact, a study by Wistia found that videos under two minutes long had the highest engagement rates, with viewers watching an average of 80% of the video.

There are several reasons why shorter videos perform better. Firstly, they are easier to consume. People are more likely to watch a short, snappy video than sit through a long, drawn-out one. Short videos are also more likely to be shared on social media, as they are quick and easy to digest. This can lead to increased brand awareness and engagement.

Short videos are also great for mobile users, who make up a significant portion of internet users. People are more likely to watch videos on their phones, and shorter videos are more mobile-friendly. This is because they load faster and are less likely to be interrupted by buffering or slow internet speeds.

Finally, shorter videos are often more focused and to-the-point. They force you to distill your message down to its most essential components, making it more impactful and memorable. This can help to increase brand recognition and conversion rates, as viewers are more likely to remember your message and take action.

In conclusion, shorter videos perform better in today’s fast-paced media landscape. They are easier to consume, more likely to be shared on social media, and better suited to mobile users. They also force you to be more focused and to-the-point, making your message more impactful and memorable. If you want to increase engagement and conversion rates, consider creating shorter videos for your brand.