Read Theory is an educational platform for students that helps improve reading comprehension.
They contacted us to create an eye-catching explainer video that would showcase the main benefits and opportunities of the platform.
After the brief was filled out, we proposed a couple of visual concepts. Considering the target audience, we decided to feature 2D colorful visualizations with character animations.
Our main focus was on smooth animation and catchy transitions, to make the video visually appealing.